Fresno State Athletics is accepting applications for an 11-month (July - May) internship with the Bulldog Marketing Department. This position will report to the Director of Marketing and Fan Engagement. This internship is designed to expose the individual to all aspects of marketing, fan engagement, and game day operations, including the promotion and enhancement of the fan experience for several of Fresno State’s nationally competitive sport programs.
Responsibilities include, but are not limited to: Implementation of marketing and promotional campaigns and creative direction for Fresno State Athletics sport-specific teams; managing and controlling the budget for sports programs as assigned; game-day duties include: set-up at venue, execution of in-game promotions, executions of special events and community outreach programs, venue clean-up; directing and coordinating single and group ticket sales campaigns in conjunction with the Bulldog ticket office; and developing greater interest and support from Fresno State students, faculty and staff, and the general public. Will work with communications staff, creative services, and other external department staff to deliver a consistent message to all parties and will help promote and enhance Fresno State Athletics through social media platforms. Job duties will also include: oversight of the Official Kids Club, the Official Dog Pound Student Section, on campus student marketing, grassroot efforts and other duties will be assigned as needed.
Filing Deadline : May 22nd, 2021
Application Requirements: A resume and a list of three professional references, including telephone numbers, are required. A cover letter that addresses your qualifications for the position is recommended. Please email all materials and include “Marketing Intern” in the subject line. Email all Materials to Jacob Mastro at Jmastro@csufresno.edu
Bachelor’s degree from an accredited institution in marketing, business administration, sports management or related field. Prior experience in marketing (athletics or business), game management or promotions. Must possess excellent writing, editing, typing and excellent interpersonal and verbal communication skills. Must thrive in a teamwork environment. Familiar with use of social media platforms (Facebook, Twitter, Instagram, TikTok, etc.). Ability to work effectively with individuals from diverse backgrounds. Ability to handle multiple tasks simultaneously and manage time effectively. Ability to work evenings and weekends on a flexible schedule. The ability to effectively work with little supervision. Experience using design programs such as Adobe Photoshop or Adobe Illustrator. Quick decision making and problem solving skills along with a positive attitude and outgoing personality. Experienced and comfortable in customer service, knowing that the fan always comes first. Represent the University and Department of Athletics in a professional manner.
Prior marketing experience working directly with coaches and teams. Experience producing live sporting events. Experience working with an athletic department. Experience overseeing a team/department social media account.
About Fresno State Athletics
Fresno State is one of 23 campuses of the California State University System. The University’s mission is to offer high quality educational opportunities to qualified students at the bachelor’s and master’s levels, as well as in joint doctoral programs in selected areas. The University serves the San Joaquin Valley while interacting with the state, nation, and world. Through transformational applied research, technical assistance, training and other related public service activities, the University builds partnerships and linkages with business, education, industry, and government. The University competes athletically in Division I-FBS and is a member of the Mountain West Conference.
The current enrollment is just over 21,300 students from diverse backgrounds, which creates a culturally rich environment. The campus, which has been designated as an arboretum, is spread over 1400 acres. Metropolitan Fresno, with a multi-ethnic population of over 600,000 is located in the heart of the San Joaquin Valley on the western edge of the Sierra Nevada Mountain Range. The campus is within easy driving distance of San Francisco, Los Angeles, Yosemite, Kings Canyon, Sequoia National Pa...rks, the Monterey Peninsula, Lake Tahoe, beaches, sailing lakes and numerous ski resorts. Fresno boasts one of the most reasonable housing markets in California and offers a wide array of locally grown fruits and produce.